Who We Are

Counterculture started in 2018 around our kitchen counters as two friends, Ryan and Steve, brought together cabbage, fresh vegetables & spices with sea salt to create nourishing raw and alive ferments.

We are remembering and returning to an ancient and largely forgotten food way, Lacto-Fermentation, that was important not only to preserve vegetables, but also to create pro-biotic rich foods to promote our gut health and to break down vegetables to increase bioavailability of vitamins & nutrients that are more digestible.  All of our ferments are probiotic-rich, raw, alive, vegan, gluten-free, and a great source of vitamins K and C. Counterculture makes everything in small batches right here in Lexington, Kentucky.  

We use fresh produce and an all natural small-batch fermenting process because we want to give our customers crisp, crunchy and delicious vegetables. Our ferments are certainly nothing like the industrial-made kraut that has been pasteurized to kill all the good bacteria and sits in a closed bag saturated in added vinegar. Gross!  We want to expand people’s palates and prove that fermented vegetables can taste amazing and educate people about all the health benefits of returning to this ancient art of fermentation.