Every important organization has a powerful origin story that features a moment when the originators happened upon the perfect name for their idea or product, something pitch-perfect that had been hidden in plain sight. In lieu of all that sort of thing, here are some potential names that may or may not have been considered as we tasted things in mason jars and wondered what this effort could become. Special thanks to Jeremy Porter and Sean Gladding, who were right there at the counter with us in those early days–they helped brainstorm this list:
Unused Names for Counter Culture | Reason why we did not use this name |
Sauer Puss | Already a punk band's name. |
Pickle Passion | Tasters expected passion fruit flavor and were disappointed. |
the Fickle Pickle | Not honestly descriptive in our case: we are not particularly fickle. |
Kimchidashian | Unfortunate connection with Ye and Peter Davidson. (Does this woman have a broken picker, or what?!) |
Kimcheesits | Stay tuned for our fermented crackers coming soon, though maybe called something else.. |
Peter Piper Picked a Peck of Pickled Pepper Kraut | Doesn't fit on a pint label. |
Legislative Kraut | You don't really want to know how it's made. |
Superfood Kraut - Lowers Blood Sugar, Blood Pressure, Heart rate; Prevents Kidney Disease, Glaucoma, Bunions, and Cancers; Restores Joint Health to Adolescent-levels - No more surgery for Hip and Knee replacements | FDA prohibits us from making health claims about our products, and these were some bold health claims.. |
SauerSwiftie: Our Version | Maybe folks have had enough of TS?. |
Friends of Ferments | Coal and Sol have friends, so why not Cabbage? |
Please comment below to tell us about other missed opportunities for naming a fermenting company. Or let us know your favorite from our list.
